The group began its journey in 2007 when a few individuals who shared the same passion and love for Chivas USA band together with only one thing in mind; to create a passionate supporter group to exclusively support Chivas USA. We knew that Chivas USA deserved a hardcore group dedicated in supporting, chanting, and stand waiving the white and red flag until the final whistle blew. Since then our movement has grown and we are here to stay. Awate la Ultra y Dale Chivas USA!
UNION: is meant to honor the first name of CHIVAS GUADALAJARA, the most beloved and popular team in Mexico.
It also signifies that although most Union Ultras members come from different backgrounds and nationality, we all share the same unconditional love and loyalty for our red and whites. This is the very FOUNDATION of union ultras.
ULTRAS: is meant to emphasize the total commitment and passion in pursuit of greatness before, during and after the game and regardless of the outcome.
This is our motto where Noi Soli means“Us only/Us alone” and Sine Metu in Latin stands for “without fear” it also signifies a movement of some Ultras that refused to join the ultraviolent philosophy, but despite their numbers versus other groups are very faithful and loyal.
It is a skull that wears a top hat which resembles that we as ultras must express our passion in an objective and intelligent manner and against corporate limitations and status quo.