From the Union Ultras to Jorge vergara
Union Ultras email@example.com
Chivas USA always loyal always faithful supporters
May 17, 2013
Mr. and Mrs. Vergara Owners of Club Deportivo Chivas USA 18400 S. Avalon Blvd, Carson, CA 90746
Esteemed Mr. and Mrs. Vergara:
Through means of this letter, we, the Union Ultras, would like to call on our executives and on Mr. and Mrs. Vergara.
When you, Mr. Vergara, took the reins with a full grip once buying out Chivas Usa, the first thing you said repetitively was, “We wanted to make Chivas USA the prodigal son of Chivas de Guadalajara, and they made them into the cursed son of Chivas de Guadalajara.” That same day, you said you would take the reins of this team, in respect to the sporting and marketing areas. Furthermore, you mentioned that you would bring the team closer to the community. Another of the many things you said, and I say this with emphasis, was that Chivas USA was to stay in Los Angeles. Your textual words were, “Starting tomorrow, we begin working on getting Chivas USA its own stadium, its own home.” When you were ask where you would live, your response was, “Los Angeles will become my second home, and I will be on top of the team in any of its necessities.”
Mr. and Mrs. Vergara, we would like to inform through this public letter that almost nothing that you, Jorge, promised us would happen has become a reality. Believe us; we understand that this is starting from scratch, as you had mentioned before.
In the marketing area, little promotion for the team exists, as demonstrated in the first game of the season. It was a humiliating embarrassment seeing less than 4000 people in the stadium show up for the game. It was a slap on the face for us that put our heart and soul in attempting to bring people to the game. This was a result of the lack of planning and promoting of our fixtures from your front office.
Many cutbacks were apparent in the season opener, starting with the few traditions that we had, such as the ChivaGirls and the “Jerseys off our Backs.” More than fifty percent of the personnel were either fired or laid off, including important employees such as Mr. Francisco, Mr. Luis, and Mr. Rodrigo, examples of the people your regime rid themselves of that knew the most about MLS marketing. The few that have remained don’t have a plan of action and not because they don’t want to have one, it’s because their ideas are not approved of since we lack resources to carry out their ideas and intentions.
If there is one good thing that can be said about this club in the last few years is its support to the community. This is something which does not occur anymore due to the several changes that were made without thought of the consequences that would come about once the decisions were made.
In the sporting area, everything started very well. We have a great coach in El Chelis, and a group of players willing to die for him on the pitch, but desire does not guarantee winning results. We need, at the minimum, 3 players of higher quality and talent to push the team forward. This, however, will not function properly without the go-ahead of our coach. If we as a team keep making the same mistakes which you frequently criticized of the previous administration, we will continue being the laughingstock of the MLS.
Mr. and Mrs. Vergara, we as the Union Ultras, the exclusive supporters of Chivas USA, people who love and live this team day by day and game by game without exception, are here to support our team and to show that we will NEVER turn our backs on the team. But most importantly, we are the ones who invest time and money on our team. We attentively and respectfully demand answers and explanations as to what is the problem. I think we deserve to know at least a layout of your plan of action. We also offer in an attentive manner our support for whatever will benefit our team. Something has to be done before we lose our team or the fans we still have. We hope to receive a reply as soon as possible.
Attentively, . The Union Ultras, exclusive